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NUTRITION & TECHNOLOGY

Michael Crawford

Chief Scientist of Wellohi
Member of British Brain Foundation
World’s authoritative expert in brain nutrition
President of British Institute of Brain Science and Human Nutrition
Visiting Professor of Imperial College London
 In 1981, awarded the gold medal of the first International Conference on Essential Fatty Acid
 In 1995, International Prize for Modern Nutrition
 In 1996, Hoffman LaRoche Centenary Awar
 In 2003, Gold Prize for Science and Peace by University of Albert Schweitzer, Geneva in Switzerland
 In 2008, praised by Omani government for the contribution and policy advice made in brain science of African countries
 In 2010, included in the Hall of Fame by Royal Society of Medicine
 In 2013, elected member of the World Brain Think Tank
      The convergence of values is the root of all harmonious cooperation, so any difference in nationalities, cultures or academic statuses cannot prevent a group of people with a common mission from coming together; it is an inevitable blending of knowledge and business and a place where Prof. Michael Crawford, the world’s leading expert in brain nutrition meets Wellohi, the professional nutrition brand for pregnant mothers and infants. The “chief scientist of Wellohi” not only undertake the research and development of technologies, but also carry forward a dream of the “world’s brain nutrition instructor” to enhance the nutrition of pregnant mothers and infants in the world’s largest population to the global standards.
  • Working together: Let all pregnant mothers and infants share the scientific and technological achievements of brain nutrition

    As Prof. Michael Crawford insisted, “I hope more people will begin to pay attention to DHA nutrition from the fetal period, and this is my lifelong wish”. Wellohi always keeps its vision of “building top brand of DHA brain nutrition”, hoping more and more people start to realize DHA is a kind of nutrients beneficial to brain and also the most effective brain nutrition supplement in the growth stage.
    In April 2016, Prof. Michael Crawford made a trip to China and carried out further discussion on cooperation with Wellohi. The two parties confirmed the deep cooperation in four fields including transformation of research results, academic guidance, R&D support and nutrition concept publicity; In September 2016, Wellohi invited Prof. Michael Crawford as the chief scientist consultant of Wellohi officailly; this is an important moment in the development history of Wellohi brand, marking Wellohi transforming from the producer to the guide.
    In July 2018, Professor Michael Crawford visited China and traveled to Shanghai and Guangdong for a number of days. He visited the Wellohibio retail terminals and made a on-the-spot investigation of the products of the Wellohibio DHA series.and visted the Cnfonu Health Research and Production Center and made professional suggestions for R&D and production. He highly recognized the advanced technical equipment, perfect R&D and production process.On July 25th, Professor Michael Crawford and several industry experts discussed the frontier development of infant brain health in the 2018 China Maternal and Infant Brain Health Theme Forum and jointly signed a proposal of promoting globe infants brain development that helps the brain growth problem of infants and young children to be better solved.During the Michael Crawford's Chinese trip,a series of activities were held with Wellohibio and Cnfonu Health to discuss the popularization of the brain growth of infants and young children,focusing on the brain nutrition problem of young children in China, and transmitting the international latest concept of infant brain nutrition , which is of epoch-making significance for promoting the development of the brain in the world.
    Benefiting from the world-renowned research results made by Prof. Michael Crawford, Wellohi will make more in-demand products and conduct more thorough researches in future and continuously lead the science trend of infant nutrition industry.

  • Acquaintance: encountered in World Memory Championships

    As a professional brand for pregnant mothers and infants focusing on the development and promotion of DHA brain nutrition products, Wellohi has been seeking for an international encounter for access to the world’s advanced nutrition concepts; In 2015, when the World Memory Championships came to China, we decided to participate without any hesitation, and after a series of screening and assessment, Wellohi was selected as one of the global strategic partners in the 24th World Memory Championships because of its matched concept and accumulative strength, successfully standing with Royal DSM and other world’s top companies together on the same platform. Wellohi DHA as the designated product of this event has been recognized and praised by many world-class memory masters such as Dominic, the world champion of the World Memory Championships for eight times. In the finals of the 24th World Memory Championships, Mr. Raymond Keene, President of British Brain Foundation thought highly of Wellohi DHA products, and also actively contributed to the cooperation between Wellohi and Prof. Michael Crawford, the world’s authoritative expert in brain nutrition and member of Foundation.

    Prof. Michael Crawford is the President of British Institute of Brain Science and Human Nutrition, and is a visiting professor at the Imperial College London. He is a recognized authoritative expert in brain nutrition and one of the earliest scientists who discovered the mysteries of DHA. Prof. Michael Crawford was awarded the gold medal at the 1stInternational Conference on Essential Fatty Acid in 1981 and in the following 30 years, Prof. Michael was devoted to the study of brain nutrition science and successively published several books like Nutrition and Evolution and more than 400 academic papers related to brain nutrition.

  • Knowing each other: the profound value convergence

    Wellohi knows that hard work contributes to the focus on and brand, but what it cares more is whether pregnant mothers and infants have a correct view of brain nutrition; Wellohi is not only obligated to produce nutritional supplements that meet the needs of pregnant mothers and infants but also to improve the cognition among pregnant mothers and infants and surrounding people about how to ingest brain nutrition scientifically from the mental level; The foresight and profound knowledge in brain nutrition of Prof. Michael Crawford is the gap that Wellohi attempts to fill up. Upon the invitation of Wellohi, Prof. Michael Crawford further understood the R&D and production process of Wellohi DHA products and showed great interest in Wellohi’s unique brand operation mode focusing on brain nutrition and supplemented by body nutrition, committed to providing overall health management as well as nutrition theory education for pregnant mothers and infants.

    During this period, Wellohi joined hands with Royal DSM, the world’s leading supplier of DHA raw materials to launch the campaign of “Brain Nutrition in China”. This action-oriented campaign adhered to the concept of “unifying knowledge and action”, aiming to popularize and promote the importance of brain nutrition and meanwhile call for more attention to brain nutrition and brain health. This event was recognized by Prof. Michael Crawford and became an important opportunity for both sides to work together.

Prof. Michael Crawford and DHA

Early in 1972, Prof. Michael Crawford published a paper titled “The Incorporation of Linolenic Acid and Docosahex Aenoic Acid into Liver and Brain Lipids of Developing Rats” in FEBS Letters. In the paper, the rats were tested and for the first time the function of DHA for brain development was confirmed.

In the article, Prof. Michael Crawford proposed the use of algae to extract DHA and this article has become an important theoretical support for Martek Biosciences’ DHA patented technology research in 1990s, but later Martek Biosciences was acquired by Royal DSM, and this patent was owned by DSM.

Wellohi is a strategic partner of DSM. In 2015, Wellohi used the Life’s DHA raw material of algal oil imported from DSM (the US) to make its Algal Oil Softgel products, and its schizochytrium (ATCC20888) has adopted multi-growth patented process and obtained certification of FDA GRAS. Meanwhile, Wellohi is China’s first partner for DSM S40 algae.

At the 24th World Memory Championships, Prof. Michael Crawford encountered Wellohi. As the world’s leading expert in brain nutrition, Prof. Michael Crawford devoted his life to the study of brain nutrition science; while Wellohi has always been committed to the promotion and popularization of brain nutrition, so the values of both are converged. In 2016, Prof. Michael Crawford officially became the chief scientist of Wellohi, working with Wellohi together to make more pregnant mothers and infants share the scientific and technological achievements of brain nutrition.

For this reason, Wellohi, Prof. Michael Crawford and DSM will make joint efforts on the influence, research and productivity of brain nutrition, and are bound to become the troika driving the development of DHA brain nutrition, to jointly unveil the new look of DHA brain nutrition.

Jinan University-CNFONU Joint Laboratory

We jointly established “Jinan University-CNFONU Joint Laboratory” with College of Life Science and Technology, Jinan University, which has perfected our product R&D capabilities.

Jinan University is an overseas Chinese university with a hundred years of history in Guangzhou. Its numerous outstanding contributions and fruitful scientific research results in marine biology are in line with the development direction of CNFONU products, so CNFONU spent over a million to fund the laboratory jointly built with Jinan University.

CNFONU-Jinan University Joint Laboratory has a high-quality research team, including the workstation made up of academicians of the Chinese Academy of Sciences and Chinese Academy of Engineering. The core team is made up of dozens of researchers with postdoctoral or doctoral degree. Besides, it regularly makes academic exchanges with several world-famous colleges and universities. 3 national new drug clinical approvals; 3 international PCT patents; 30 national patents for invention and more than 100 academic papers, including over 50 articles included in SCI and EI.

Wellohi Health Management Institute

Sun Yat-Sen University

We have established the “Wellohi Health Management Institute” jointly with the School of Public Health of Sun Yat-Sen University so that we have support from a complete system of nutritional knowledge.

Via establishing Wellohi Health Management Institute together with Guangdong Nutrition Institute and the School of Public Health of Sun Yat-Sen University, Wellohi gathers far-sighted dealers and partners within the industry of maternal and children products to take training courses held by professors from the School of Public Health of Sun Yat-Sen University on nutritional knowledge, and even get the qualification as senior public nutritionists.

In addition, Wellohi also organize professional trainers to give instructions in order to implement our rigorous quality awareness and thoughts about guided feeding throughout our nutrition products for pregnant mothers and infants, thus helping our agencies become professional nutrition consultants to offer knowledge support and nutrition arrangement plans.


Strong team of trainers

Wellohi owns a strong team of trainers qualified to be public nutritionists and nursery teachers, and they could not only hold large training courses on nutritional knowledge and sales skills, but also hold man-to-man counseling and training in shops.


  • Reserve of approvals for health food

    The Company now has already obtained 8 approvals for producing healthcare products issued by China Food and Drug Administration, including Algal Oil Softgel, Multi Vitamin Zinc Selenium Tablet (Pregnant), Vitamin D3 Softgel, Cod Liver Oil Softgel, Wellohi Fe-Ca-Zn Chewable Tablet, and Onlife Vc Chewable Tablet (sweet orange).

  • Reserve of approvals for health food

    The Company now has already obtained 8 approvals for producing healthcare products issued by China Food and Drug Administration, including Algal Oil Softgel, Multi Vitamin Zinc Selenium Tablet (Pregnant), Vitamin D3 Softgel, Cod Liver Oil Softgel, Wellohi Fe-Ca-Zn Chewable Tablet, and Onlife Vc Chewable Tablet (sweet orange).

  • Reserve of approvals for health food

    The Company now has already obtained 8 approvals for producing healthcare products issued by China Food and Drug Administration, including Algal Oil Softgel, Multi Vitamin Zinc Selenium Tablet (Pregnant), Vitamin D3 Softgel, Cod Liver Oil Softgel, Wellohi Fe-Ca-Zn Chewable Tablet, and Onlife Vc Chewable Tablet (sweet orange).

  • Reserve of approvals for health food

    The Company now has already obtained 8 approvals for producing healthcare products issued by China Food and Drug Administration, including Algal Oil Softgel, Multi Vitamin Zinc Selenium Tablet (Pregnant), Vitamin D3 Softgel, Cod Liver Oil Softgel, Wellohi Fe-Ca-Zn Chewable Tablet, and Onlife Vc Chewable Tablet (sweet orange).

  • Reserve of approvals for health food

    The Company now has already obtained 8 approvals for producing healthcare products issued by China Food and Drug Administration, including Algal Oil Softgel, Multi Vitamin Zinc Selenium Tablet (Pregnant), Vitamin D3 Softgel, Cod Liver Oil Softgel, Wellohi Fe-Ca-Zn Chewable Tablet, and Onlife Vc Chewable Tablet (sweet orange).

  • Reserve of approvals for health food

    The Company now has already obtained 8 approvals for producing healthcare products issued by China Food and Drug Administration, including Algal Oil Softgel, Multi Vitamin Zinc Selenium Tablet (Pregnant), Vitamin D3 Softgel, Cod Liver Oil Softgel, Wellohi Fe-Ca-Zn Chewable Tablet, and Onlife Vc Chewable Tablet (sweet orange).

  • Reserve of approvals for health food

    The Company now has already obtained 8 approvals for producing healthcare products issued by China Food and Drug Administration, including Algal Oil Softgel, Multi Vitamin Zinc Selenium Tablet (Pregnant), Vitamin D3 Softgel, Cod Liver Oil Softgel, Wellohi Fe-Ca-Zn Chewable Tablet, and Onlife Vc Chewable Tablet (sweet orange).

  • Reserve of approvals for health food

    The Company now has already obtained 8 approvals for producing healthcare products issued by China Food and Drug Administration, including Algal Oil Softgel, Multi Vitamin Zinc Selenium Tablet (Pregnant), Vitamin D3 Softgel, Cod Liver Oil Softgel, Wellohi Fe-Ca-Zn Chewable Tablet, and Onlife Vc Chewable Tablet (sweet orange).

  • Products qualified to high-and-new authentication

    The Company now has already had 3 products qualified to high-and-new authentication, 1 national invention patent, and 6 utility model patents.

  • Products qualified to high-and-new authentication

    The Company now has already had 3 products qualified to high-and-new authentication, 1 national invention patent, and 6 utility model patents.

  • Products qualified to high-and-new authentication

    The Company now has already had 3 products qualified to high-and-new authentication, 1 national invention patent, and 6 utility model patents.

  • Corporate Honors

    In 2013, Wellohi won the title of "Most Trustworthy Brand by Consumers".

  • Corporate Honors

    In 2008, Wellohi won the title of "Key Brand Legal Protection Unit".

  • Corporate Honors

    In 2014, Wellohi won the title of "Demonstration Unit Caring about Maternal-Child Health and Advocating Good-faith Operation.

  • Corporate Honors

    In 2016, Wellohi became the Child Nutrition Health Professional Committee of Guangdong Health Food Industry Association.

  • Corporate Honors

    In 2016, Wellohi established the United Laboratory with Ji'nan University.

  • Corporate Honors

    In 2017, Wellohi DHA became the designated product of the 26th World Intellectual Championships China Open Championships Guangzhou City Game.

  • Corporate Honors

    In 2017, as announced by Guangzhou Administration for Industry and Commerce, Guangzhou CNFONU Health Technology Co., Ltd became the 2016 Guangdong Contract First, Credit First Enterprise.

  • Corporate Honors

    As announced by Guangzhou Administration for Industry and Commerce, Guangzhou CNFONU Health Technology Co., Ltd won the title of "Guangdong Contract First, Credit First Enterprise" in two consecutive years from 2016 to 2017.

  • Corporate Honors

    In 2014, Wellohi was granted the "10-Year Service Award" for serving the pregnant women and infants industry by CBME.

  • Corporate Honors

    In 2016, Wellohi become the Executive Vice President Unit of Guangdong Health Food Industry Association.

SCIENCE & TECHNOLOGY

Technology Platform Table 

Serial No.

Name

Application Year

Approved by

Status

     01      

Scientific Research Service Workstation of the Guangdong Society of Biomedical Engineering      

         2016            

Guangdong Society of Biomedical Engineering

     
     

Having been determined

       













Enterprise Science and Technology Qualifications 



Serial No.

Name

Year of Determination

Competent Organization

Status

01

High-tech Enterprise 

      2016     

Guangdong Provincial Science and Technology Department

Under determination

02

Specialized Committee of Children Nutrition and Health


2016

Health Care Food Profession Association of Guangdong Province

Having been determined

03

Executive Vice Director Unit


2016

Health Care Food Profession Association of Guangdong Province

 

Having been determined 

04

Scientific Research Service Workstation of the Guangdong Society of Biomedical Engineering


2016        

Guangdong Society of Biomedical Engineering


Having been determined


05



Demonstration Unit of Advocating Honest Business Operation for

Mother and Baby Health



2014


Chinese Association for Improving Birth Outcome and Child

 Development (the Committee of Medical Instruments), 

 the Organizing Committee of China Travel of Caring for Mother and Baby Health




Having been determined



06


Key Brand Legal Protection Unit




2008



China Brand Strategic Association




Having been determined






Government Incentives by Technology Bonuses 

Serial No.

Fund Category

Category

Project Name

Date of Approval